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The Handlebar Moustache Makes A Come Back – Thanks Heineken

Heineken Light continues its celebration of anachronistic personal style, and the unlikely times when it’s perfectly suited to the occasion, in this new spot from Wieden + Kennedy in New York. Previously, we had the guy in the snakeskin jacket whose ship came in when he attended a secret offshore charity snake-fighting event. This time, a guy with a handlebar moustache is transformed from social leper into ladies’ man, thanks to his altogether appropriate (and macho) performance in an old-timey bare-knuckle boxing match. The spots are entertainingly odd yet stylish at the same time. But here’s hoping the next installment isn’t about parachute pants.

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