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ToyToyota – Backseat Driver App

If you can see past the cheesy demo video, you’ll find the first project out of Toyota’s new brand,ToyToyota, which has been created to develop innovative projects that showcase the toy inside Toyota while delivering fun and happiness to both kids and parents.

It’s called the “Backseat Driver” an iPhone app that allows kids to join in the driving experience. The app allows kids to drive along the same road as they are currently travelling in the real world, by using the phones GPS to track and predict the road ahead. As kids make the correct turns and collect objects on the road, they’ll be given points that are redeemed for car virtual car upgrades.

The app also manages to integrate real world objects directly into the game as the user passes them in real life, by again using the GPS and related mapping data to identify key landmarks along any given route. I’m pretty sure this one will keep the kids entertained, and more importantly, quiet on just about and drive! What do you guys think? You can get it from the app store here.

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