Virtual Shopping On The Subway – Go Tesco
The popularity of QR codes is increasing immensely. Recent studies show that the usage of QR codes has increased by 1200%. The possibilities with QR codes seem to be endless. The following case is a combination of ambient marketing meets mobile commerce.
The campaign was run in Korea, is an award winning campaign and a case-study to be analyzed by sociologists at the same time! In South Korea people spend a lot of time commuting and they don’t really have much time (nor will) for super market shopping. So, Tesco created a virtual store in the subway where commuters can buy their groceries out of a virtual wall.