The popularity of QR codes is increasing immensely. Recent studies show that the usage of QR codes has increased by 1200%. The possibilities with QR codes seem to be endless. The following case is a combination of ambient marketing meets mobile commerce.
The campaign was run in Korea, is an award winning campaign and a case-study to be analyzed by sociologists at the same time! In South Korea people spend a lot of time commuting and they don’t really have much time (nor will) for super market shopping. So, Tesco created a virtual store in the subway where commuters can buy their groceries out of a virtual wall.
I love projection mapping events. But, one of the things annoying me lately has been the constant “same same” of various installations from around the world, it’s like people cracked that perfect “wow” formula and stopped innovating. Sure, we’ve seen our fair share of really cool brand experiences lately, and there are always a few innovative ones too (I try to only post those!) like theTron Skateboarding one, the 360 degree room, the Sneaker projection, the Toyota Auris event, theRed Bull Snow projections and even the Xbox Kinect event.
So I was very excited to see this new 3D Projection Mapping Event from Alienware in Melbourne, Australia, which took a totally different spin on projection mapping, fusing together a very cool mix of real people, pyrotechnics, background and side projections in a physical space, with the entire experience focused around an object in the foreground. Very cool event. Thanks Nick!